De Groene Makers: educational content for the vegetable garden
De Groene Makers is for anyone who wants to make things themselves, from your first seedling in the vegetable garden to your own sourdough bread. Their online shop offers carefully chosen fruit trees, seeds, bulbs, growing supplies and everything you need to preserve your harvest. They also share their knowledge with makers of every level through weekly YouTube videos and their blog, De Makerij.
De Groene Makers is run by Ruud and Merel, who both love making things themselves. They work with farmers and makers they trust, and want their customers to come away genuinely able to do it themselves. For a homemade life, as they put it.
What we made
For De Groene Makers we produced a steady stream of educational content: lessons in the vegetable garden, cooking demonstrations in the kitchen and in-depth masterclasses, with Merel and Ruud as regular presenters.
The videos serve as a direct conversion tool for the online shop: not brand communication, but a concrete sales tool.
We took care of camera, sound recording, direction, editing and motion graphics.
The result
The videos work as a sales tool for the online shop: viewers see how it's done, then find what they need in the shop.
Similar projects
Got knowledge you want to capture?
Whether it's a single explainer video or a series of a hundred episodes, we're happy to help you think through format, planning and budget.
Get in touch