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Hoeflake Infra & Installatietechniek

Hoeflake is an installation engineering company with more than 90 years of experience. They work on public lighting, traffic control systems and other outdoor infrastructure projects, from design through to delivery and maintenance.

Corporate film On location Infrastructure & engineering
Technicians in orange workwear installing a traffic light Black-and-white photo of the first Hoeflake premises, with the text “Sinds 1932” (“Since 1932”) Technician wiring a switch cabinet in the workshop Hoeflake logo on an orange company van Hoeflake van outside a villa under construction Staff at work in the workshop Testing a pedestrian crossing light with a control box in the test lab Spacious workshop with workbenches and cabinets being assembled Technician at a roadside traffic control cabinet, with the text “Infratechniek” (“Infrastructure engineering”) Close-up of hands connecting the wiring of a traffic light A crane lifting a traffic light gantry into place Hoeflake crane truck installing a traffic light gantry near a viaduct Street lamps along a road, with a technician out of focus in the foreground Technician connecting wiring in a traffic control cabinet Technician lifting lighting columns off a lorry, with the text “Hernieuwd” (“Renewed”) Hoeflake cherry picker next to a historic lamp post on a town street

What we made

A corporate film for Hoeflake, the installation company that has been working since 1932 on the infrastructure people use every day without giving it a second thought. The film opens with a simple invitation: look up. There they are.

We filmed at several locations: in their own workshop, where smart preparation and modular systems take centre stage, and out on the street, where Hoeflake installs and maintains traffic control systems and street lighting. Their own products feature too: the Beheeronline platform for smart dimming and remote monitoring, the online shop verkeerslantaarn.nl, and the in-house test lab where every product is tested before it leaves the building.

The tone of the film follows the company itself: down to earth, skilled, proud. No sales talk, just people on the shop floor who know what they're doing.

The result

A corporate film and a photo series that show what Hoeflake does, in the company's own tone: down to earth and skilled.

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A product or business that deserves a clearer explanation?

We spend time on the shop floor, ask the right questions and turn it into a film that anyone can follow.

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