Technology anyone can follow
A product video or corporate film works best when the filmmaker genuinely tries to understand the technology. That's why we spend time on the shop floor, ask the questions an outsider would ask and choose the shots that carry the story. The result is a film a non-specialist can follow, without engineers tuning out because it has been dumbed down.
For BlastGate we made the product video for SHUTR, wireless blast gates that automate dust extraction in workshops. Studio shots of the product, combined with footage in a real workshop. The video is now the first explanation new visitors see on blastgate.com.